How does your company handle important news? How do you act when you’re faced with a situation of enormous public interest, or at least of enormous interest to your potential customers? Remember that what you do in the first crucial minutes and hours will have a very significant impact on the outcome of the situation. [...]

Facebook is probably just as famous for it’s ever-changing options and features as it is for connecting old schoolmates and ushering a whole new world of social media marketing. This time, though, there’s plenty to be excited about the latest Facebook business page changes if you are using Facebook pages to get your name out [...]

As a result of the economic downturn, many hotel website owners have been trying to make it through the last couple of years on as little as possible, just like other businesses have been doing. In most cases, this meant patching up ageing websites and trying to make do, instead of embracing the newest Web [...]

We’re freshly back from the Cafe 2.0 at the Villa Cortez Hotel last week, hosted by Jimmy Pons and had a very productive time discussing Social Media Marketing except that (Ooops!) we’re not supposed to call it that anymore. It’s Real-time Marketing, as David Meerman Scott called his new book. It’s all about the present [...]

With all the interest that the Tenerife Ladies Open has generated, we thought we’d give you in inside look at the internet marketing we did behind the scenes, and show you how we went about creating online buzz before, during and after the event. First off, we want to say that this was a team [...]

Being the avid golfing fans we are, we and our partner website TenerifeMagazine.com had a terrific time helping Deporte&Business promote the Tenerife Ladies Open at Buenavista, which is part of the Ladies European Tour (LET). What a splendid four days we spent, immersed in our favourite game and enjoying the company of the organisers, media, [...]

A great website or blog can really elevate your business profile, bet you can’t wait to get it up and running. Well you don’t have to wait to start your social media programme, good groundwork can mean that the new site will arrive with a large waiting audience eager to see what’s on offer. A [...]

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age. This is a story of how social networking has the power to change both the [...]

How do you measure the real success of your social network marketing? You’re publishing a long stream of blog posts, Twittering like a canary on a bright spring day, constantly posting to Facebook, and generally doing all the other things you need to do to make social network marketing work for your business. So, how [...]

How do you start a massive online party and get thousands of people to attend? That’s the challenge we’re now working on, with the forthcoming launch of Sparkle – an exciting new Social Network with a huge difference. The first thing you need is to organise a terrific party! And that is the mammoth task [...]