Email Marketing in Spain
Email Marketing is one of the most effective forms of online advertising to hit the Internet. Sadly, its getting a bad press thanks to unscrupulous spammers bombarding the Internet with Junkmail. So at this point we'd like to emphasise that we only endorse and support email marketing to OPT-IN lists.
However, if you have an opt-in list and/or you would like to build one, then we would be delighted to help.
The Benefits of OPT-IN email Marketing
The clear benefit of email marketing are that you can reach a large number of people with minimal costs, what's more, incremental charges of mailing more people are minimal when compared to printing and mailing marketing material through regular post (snail mail).
Email marketing is particularly effective with OPT-IN lists, rather than being used as a "cold call" as is typical with junkmail messages, the recipients actually want to receive your message. It gives you a great opportunity to build on your relationship with your clients and generate more sales.
Furthermore, OPT-IN email marketing gives you a unique opportunity to write targeted messages to specific groups. This is particularly useful if integrated with your web site. Imagine you have a store which sells CD's & DVD's, your web site can track each customer's orders, so when the next Oasis Album is released you can look-up your list members who ordered earlier albums and then send them an email with information about the up-coming release.
What Tools are available?
There are a number of tools available to help you build and manage OPT-IN lists and to help you deliver your email to these lists. The best self-service tool is probably the Email marketing solutions from Constant Contact, its available on a Free Trial Basis so you can try it out before you buy.
Alternatively if you require a more bespoke solution which is seamlessly integrated with your web site and customer/order database system we will be delighted to discuss your requirements and design email marketing software specifically for your needs.
